Video Book Review: PLATFORM: Get Noticed in a Noisy World by Michael Hyatt

PLATFORM by Michael Hyatt | Book Review by Dana Pittman

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. It has never been easier, less expensive, or more possible than right now to build your platform.

My Video Book Review

Book Description:

PLATFORM by Michael Hyatt | Book Review by Dana Pittman

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.

Bonus Offer

To celebrate the launch of the book this week, Michael is giving away $375.98 worth of free bonus content for those who purchase the book between May 21 and May 25. Complete details are available at www.michaelhyatt.com/platform.

(TRUST me…you want the bonuses…)

I Want a Platform

Platform.

I feel as if everywhere I look someone throws the word in and I’m left with one more sour taste in my mouth. As if, it is said by the speaker, author, writer (whoever) for good measure. In the end, it takes on an air of being merely a buzzword and not a vital element of being heard…being successful.

Building a Platform | Platform by Michael Hyatt

Do you have a book, product, business that you long to share with others? Do you find you’ve exhausted your natural abilities and yet you’re still not where you want to be?

In the mist of my love/hate relationship with “platform”, enters Michael Hyatt. I have been a fan of his blog for years. He is one of the blogs that I actually have emailed to me daily instead of delivered into my reader. Thus, on the basis of our existing relationship I was willing to read one more take on “platform”.

To clarify my struggle with the word—“platform”—is just that. It’s not merely a word. It is a concept which determines the level of success an author, business person, organization may have in its chosen sphere of influence.

I Want a Platform

My dance with this concept became more intimate when I realized I built a following or several in separate industries (i.e., publishing, marketing) yet all I really wanted was to build one strong core audience. Wait…I want a platform.

Urgh…

As I engaged in this mental debate I saw an invitation on Michael Hyatt’s blog. He wanted 100 people to join a Platform Launch team. I said a little prayer (yes…Jesus take the wheel kind of prayer) and submitted my application.

Platform Launch Team

A week or so later I received an email…I was invited to join the team.

Yes!!!!

700+ applicants and I was one of the 100. Little did I know that things would change—for the better—but change none the less.

As a team member, I received an advance copy of Platform: Get Noticed in a Noisy World. I sat to read with my normal tools—coffee, pen, paper. I began reading and immediately out the window goes the haphazard use of “platform” here and there. Along with it goes the use of theory and vague language to the extent of frustration.

In its place stood me, wide-eyed, paper full of notes, and my heart racing. I was slightly overwhelmed and fully excited about a new journey ahead.

You see, I have secretly wanted change. I kept it a secret, honestly, because change takes a lot of work. I don’t mind hard work but I have a fairly solid business. Why rock the boat?

Why Rock the Boat?

But my heart…my heart wants more.

It is no longer content with helping people as a sideline event. Therefore, I had to give Michael my full attention.

I Will…

As I read Platform, I have made a few decisions. I will:

  • Be fully engaged
  • Be ready to confront any fears
  • Be ready to jump with everything I got
  • Be read to BE the change I want to see.

When you initially read or hear “platform” what is your first thought? 

Under Construction

My website is getting a face lift. I believe we have successfully pulled over the old posts. If I’ve lost a few, I’ll have to deal with it since the changes will serve the greater good.

Please be patient with us and remember that old links may not work.

Thanks.

She Speaks Update – May 16, 2012

We did it!!! I mailed my final contribution to Proverbs 31 Ministries. My scholarship has been met thanks to you all. Praise God!!!

She Speaks Update – May 8, 2012

We are nearing completion. I believe my balance is around $211. We will receive an update sometime this week. All donations need to be in by May 15, 2012. I’d appreciate any contributions you can provide. Thank you and God bless!

Click here for more information. Thanks again!

What are your goals?

I recently completed an application to join an online group. Applicants answered a series of questions ending with this question…
Tell us something about YOU. What are your goals, what
do you dream about, what aspirations do you have?
After writing my response I thought I’d share it here. This answer is merely the tip of my iceberg that I call LIFE. :o ) But I think it gives you a glimpse into my heart.

I am a wife, mother, encourager, writer, runner and the list is kind of lengthy. My goals are simple. I want to help people be all that God created them to be. I dream about achieving this goal through small intimate interactions that require people to be the person they’d like to see in their lives. So that God can use them. I believe giving of ourselves makes us usable and doers. I aspire to live a life that my children and husband would be proud of. I aspire to live a life that women will aspire to live…truly LIVE. Not a tapped out, over-processed, under-loved, colorless life. But a life that will cause our light to shine. You know…the contagious kind of light that make others what to be near just to feel the warmth.

What do you dream about?

She Speaks Update – April 7, 2012

I have less than $300 to raise. Praise God!!!

She Speaks Update – March 25, 2012

We are moving forward. Here’s my first update since starting my fundraising. Want to contribute? Click here to learn more

A Life Changing Opportunity

Here you go. I wanted to share where I am…why I want to attend She Speaks…and a little extra.
Please consider partnering with me. Small or large all contributions help to accomplish the task at hand. Click HERE for the details. Thank you and God Bless!

She Speaks

Things have been quiet online for many reasons. I have been writing, teaching, reading, and prayfully asking God what’s the next turn for me and the plans He has. I truly believe I have work to do and now I want to understand how to do it.

This week I received an awesome email, She Speaks registration opened. My excitement quickly moved to “oh no!”…(smile)… I committed to raising my scholarship funds. Raising funds always makes me a bit nervous yet I really want to attend and believe it will be a great opportunity for me. Thus, I need help from some wonderful people…like YOU.

I am posting the details below and will provide regular updates. To accomplish this task I’m continuing to write because I have requested an appointment with a literary agent (yeah). I want to ensure my book is ready. More to come…more to come….

In the meantime, please read the message below and prayfully consider supporting me as I prepare to share with others.


“She speaks with wisdom and faithful instruction is on her tongue.”
Proverbs 31:26

The She Speaks Conference is a life-changing conference for women seeking to step out in the passion God has placed on their heart. Hosted by Proverbs 31 Ministries (501(c)3), She Speaks encourages and equips women to make the most of their messages, communicating God’s Word through:

She Writes: (Writers Track) From basic writing guidelines to preparing an article or manuscript for submission, and everything in between. In addition, the opportunity to meet one-on-one with some of the top editors, publishers, and literary agents in the Christian market.

She Speaks: (Speakers Track) Whether speaking in a large arena or leading Bible studies in church, participants will be equipped with the tools needed to effectively share the Word of God, create a bio sheet, market her ministry, and give successful presentations.

The Lord has laid it on my heart to attend She Speaks in July 2012. My first step is to raise funds. Will you prayfully consider partnering with me through a financial contribution towards a scholarship?

As you feel led to join me in this exciting call, there are two ways to participate.

Option 1:

Call Proverbs 31 Ministries at 877-731-4663 to contribute by credit card; or

Option 2:

Send a check payable to Proverbs 31 Ministries to:
Proverbs 31 Ministries
She Speaks Scholarship/Dana Pittman
616-G Matthews-Mint Hill Road
Matthews, NC 28105
Please be sure to designate the scholarship in my name in order to credit my scholarship fund. You will be receipted for your tax-deductible donation. For more information: www.shespeaksconference.com.

Thank you for your prayers and support.

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